Posts tagged with "Startups"

Interview with Pidoco CEO

Creative artisans

We want to thank Jan Jursa for having our CEO Philipp Huy as a guest on his show “Abends in der Kreativwirtschaft” last week. Philipp talked about the origins of Pidoco, the importance of collaboration in our software, and why Berlin was the perfect place to found a company. You can listen to the full interview in German above. Below is a summary of some of the topics.

You can hear the original audio of the interview at Abends in der Kreativwirtschaft.

The origins of Pidoco

Pidoco just turned 5, although the origins go farther back, of course. We chose the name from suggestions made by our users in the course of a name-finding competition. It can be interpreted as “Picture, Document, Communicate”. The most important thing for us was that it had to be memorable.

Collaboration

Collaboration is becoming increasingly important for companies. Pidoco’s real-time collaboration features are an important reason for users to choose our solution, especially with international projects. Collaboration has also been at the core of our product from the beginning on, in addition to our focus on keeping the tool as simple as possible, yet powerful for anyone to use.

The founding team

It’s the people that matter, and it’s certainly not always true that a founding team of four members sticks together through five years of business like at Pidoco. For Philipp, it was important to have a common vision and work towards the success of the company as a team. It’s also important to the Pidoco founders that work remains enjoyable, which is why we encourage collaboration through daily standup meetings where the team joins together, as well as presentations over cake on Fridays or occasional barbeques on the Tempelhofer Flugfeld.

Berlin v.s. Silicon Valley

The hype of the Berlin startup scene is widely known, but why Berlin over places like Silicon Valley? We decided Berlin was attractive for Pidoco because of the relatively low costs and the proximity to great universities, which meant there would be fresh talent looking to work at startups like Pidoco.

How does Pidoco help Startups?

We have a startup program because we want to give back to the community and encourage success. Startups are often looking for ways to make their ideas more tangible and convincing or test them on potential customers before they invest a lot of money. Pidoco can be a great tool for that since what better way is there than to quickly build a low-cost prototype? If you are a startup and interested in trying out Pidoco, contact us at support@pidoco.com to let us know about your project and see if you qualify for a discount.

Jan Jursa is a UX consultant, editor in Chief of UX Storytellers and Co-founder of MobX. You can find out more about Jan on his website. We also recommend that you follow him on Twitter for your UX news.

What does it mean to be a startup?

Pidoco is turning 5 this month, which for many people means that we have moved from being a startup to becoming an established company. We’re wondering if the label should just be reserved for new companies, or if we will always be a startup as long as we keep our company culture.

For any company it’s important to celebrate the milestones, and for a startup the 5-year milestone seems especially important. One of the reasons for this may be that we hear and tell each other statistics about how many startups fail within the first five years.

Now that we have been around for five years, we thought we’d take a look at some definitions of a startup and give you some of our own. Please comment below with your own suggestions for what it means to be a startup.

Paper flowchart

 

Cambridge Dictionary: “A business that has just been started.”

Merriam Webster: “The act or an instance of setting in operation or motion.”

Wikipedia: “A partnership or temporary organization designed to search for a repeatable and scalable business model.”

Mashable: “Companies set up to test business models developed around new ideas.”

Eric Ries: “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”

Silvan, co-founder of Pidoco: “You know you’re not a startup anymore when you have free time on the weekends.”

For the most part, being a startup has a lot to do with company culture. At Pidoco we don’t have hierarchies, we have a stand-up every day and we are still working towards the vision we set out when we founded the company. Please comment below with your own definitions of what it means to be a startup.

Pidoco meets Qipoqo

It’s great hearing from Pidoco users and it’s even better to meet them in real life. The best part is that you never know what they might say about your product. When I took part in a Rails Girls Berlin workshop last month, I met Celine and Saskia, cofounders of promising Berlin startup Qipoqo – a task-swapping platform where you can swap tasks you don’t like for those you do. Saskia was the first person who had ever described the UI of our software as “cute” before and I couldn’t wait to hear what else they had to say about Pidoco.

Saskia and Celine discovered Pidoco after they won a startup competition. They were lucky enough to win free agency help to develop their website, but needed a way to communicate how they wanted the layout and structure of their online platform to be. Having worked with PowerPoint initially, they wanted software that could add more interaction and also give them more ideas of what elements to include in their website.

The Two Founders

Even though both founders have no programming background, they found that Pidoco was quick and easy to use and helped them see the bigger picture of the technical requirements of their project:

Using the mockup was a revelation, because we had no clue how complicated it was. Unless you try to build it yourself even with a mockup, you’re not aware that there are several different ways to get to the same page and that the same page maybe doesn’t look the same depending on where you come from” – Celine

Celine also talked about how they took their prototype to Usability Fix at You Is Now to show potential users. Because prototypes created with Pidoco are interactive, you can get your potential users to click through and see what problems arise with your navigation and layout. This made Celine and Saskia rethink their navigation to make it more intuitive for their users.

Help is the new currency

We think it’s awesome that they’ve been using Pidoco in their startup journey and of course, we are huge fans of the name. You can sign up for the Beta version of Qipoqo here. In the meantime Celine and Saskia are busy getting support for their crowdfunding campaign. We can’t wait for the task-swapping platform to go live and we wish them the very best of luck.

If you’re a startup and would like to use Pidoco, email support@pidoco.com to see if you could qualify for a 25% discount.