For those of you who did not make it to CeBIT this year, we thought we would share our presentation with you. Our CEO, Philipp Huy discussed the advantages of prototyping in an increasingly mobile market. Why is mobile app prototyping an important topic? Mobile internet use has increased rapidly over the past years and has taken over desktop-based access in countries like India already. With more of us surfing the web on smartphone and tablet devices, it pays for companies to develop mobile-compatible websites and mobile apps. For those that already have a mobile product, chances are this needs improvement.
While we may be inclined to focus on content and the commercial goals of a project, the user experience of a mobile app is often the decisive factor in ensuring market success. Prototyping is a great way to tackle the UX challenges that mobile interactions set for designers and developers as it allows them to involve end users and decision makers early on. At Pidoco we value communication, collaboration and user-testing and therefore offer our customers a special Mobile Edition for simulating mobile app prototypes directly on tablets and smartphones with our Pidoco App. With an iterative approach to mobile app design and development as enabled by rapid application prototyping, developers can significantly reduce risk and bring higher-quality products to market faster. We believe prototyping is one of the quickest and most effective ways to ensure market success for your mobile projects and you can see some of our use-cases in the presentation.