a blog on prototyping by pidoco°

The article will be posted in 3 parts -which should be released a week after another.

Developing a software application is a creative and complex process. It becomes specially challenging when trying to design an interface which suits the end-user. Designers, project managers and programmers all have different views on how to approach their common goal: a successful, stable and user-friendly design.

Now let’s be honest: how many of you have met their targets on time and within budget? How many of you have spent sleepless nights because of unforeseen problems which came up in the very last minute?

I bet there are a few of you and one of them is me!

Most problems come up at a stage where a lot of design and programming work has already been invested. These problems become apparent when the test-users start getting their fingers dirty and as soon as they uncover flaws with your work, a lot of heartache will follow. User-tests are necessary yet are often deployed when it is ‘nearly too late’. Don’t get me wrong, I’m a keen supporter of usability tests but I believe that the traditional ways of running such tests are outdated.

The user should be included in the production process as soon as possible. The sooner this happens, the less time and money you will spend on conducting usability tests since you will be able to spot the flaws at an early stage. Makes sense, right?

So why do we keep insisting on setting up expensive test labs and pay thousands of dollars for expensive equipment and spend time and money in finding the right test-users? I want to present you a different approach to user-testing, a way which may very well change your attitude towards the established forms and also a way which can save you from those troubles mentioned earlier.

In order to gain the feedback you need, it always helps to gather qualitative data of users which can test your product in the right environment. Having housewifes, students or seniors sitting in your office and trying out that new e-commerce website for your client isn’t the way forward, or is it? Well, i think it is defenitely more safe and reliable to let them stay at home and do it from their own desk. Why ruin that new test-rig if you can get your test-users to work remotely?

Remote Usability Testing

Remote Usability Tests are conducted in the natural environment of the user (e.g. at home).

The fact that it is conducted remotely and not in a lab environment has a lot of benefits:

• test-user can work in his natural and familiar surrounding
• limits biased feedback since user is not ‘under pressure’
• saves money for travel & set-up costs
• creates sustainable usability testing for a greener world

Synchronous Usability Testing

Synchronous Usability Testing is a well established approach for running qualitative Usability Tests.

As the name suggests, synchronous testing is done on a one-to-one basis and in real time. The test-user will be running tasks set by the moderator which then can be closely monitored and recorded. The moderator’s difficult task is to interpret and evaluate the test-user’s problems with the product. This is not an easy task and it takes a lot of experience and well refined ability to use the feedback in the most effective way possible. This is why synchronous Usability testing is often done with low-fi prototypes – therefore early testing is possible.

The advantages of Synchronous Usability Testing are:

• allows moderator to guide the user
• produces qualitative feedback
• questions can be solved on the spot
• UX flaws can be spotted at an early stage

Next week, part TWO of this article will follow.

We have been in contact with the High-Tech Gründerfonds for quite some time now. Since the beginning of this year we were working on the investment quite intensively. Some days ago we were able to sign the contracts and start with a kick-off meeting in our office. Judging from the negotiations and the kick-off meeting we have a very positive feeling with our investor and are looking forward to our cooperation.

One part of the investment is the contract of a coach who accompanies us founders. Again, our first impression is excellent, having a coach who is able to push our company into the right direction. We are eager to take the next steps together!

Some words to introduce HTGF:
The High-Tech Gruunderfonds invests venture capital in young and promising technology companies which turn scientific results into economic success. With the support of a seed investment of up to 500.000 EUR the start-ups should take the R&D project to the level of a proof of concept or to the market launch. The High-Tech Gründerfonds has a volume of about 272 Mio. EUR available. Investors of this Public Private Partnership are the Federal Ministry of Economics and Technology of Germany, the KfW Bankengruppe, as well as the combinations BASF, Deutsche Telekom, Siemens, Robert Bosch, Daimler, and Carl Zeiss.

We have been selected as a finalist for the Red Herring 100
Europe Award for 2009. We are proud to be among the most promising European tech startups. And we are in excellent company: our friends from Zimory are on the list as well. Congratulations!

“This year’s impressive list of submissions from companies demonstrates Europe’s growing role as a major center of innovation in the global technology sector,” said Red Herring Publisher, Alex Vieux. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.