Interview with Pidoco CEO

Creative artisans

We want to thank Jan Jursa for having our CEO Philipp Huy as a guest on his show “Abends in der Kreativwirtschaft” last week. Philipp talked about the origins of Pidoco, the importance of collaboration in our software, and why Berlin was the perfect place to found a company. You can listen to the full interview in German above. Below is a summary of some of the topics.

You can hear the original audio of the interview at Abends in der Kreativwirtschaft.

The origins of Pidoco

Pidoco just turned 5, although the origins go farther back, of course. We chose the name from suggestions made by our users in the course of a name-finding competition. It can be interpreted as “Picture, Document, Communicate”. The most important thing for us was that it had to be memorable.

Collaboration

Collaboration is becoming increasingly important for companies. Pidoco’s real-time collaboration features are an important reason for users to choose our solution, especially with international projects. Collaboration has also been at the core of our product from the beginning on, in addition to our focus on keeping the tool as simple as possible, yet powerful for anyone to use.

The founding team

It’s the people that matter, and it’s certainly not always true that a founding team of four members sticks together through five years of business like at Pidoco. For Philipp, it was important to have a common vision and work towards the success of the company as a team. It’s also important to the Pidoco founders that work remains enjoyable, which is why we encourage collaboration through daily standup meetings where the team joins together, as well as presentations over cake on Fridays or occasional barbeques on the Tempelhofer Flugfeld.

Berlin v.s. Silicon Valley

The hype of the Berlin startup scene is widely known, but why Berlin over places like Silicon Valley? We decided Berlin was attractive for Pidoco because of the relatively low costs and the proximity to great universities, which meant there would be fresh talent looking to work at startups like Pidoco.

How does Pidoco help Startups?

We have a startup program because we want to give back to the community and encourage success. Startups are often looking for ways to make their ideas more tangible and convincing or test them on potential customers before they invest a lot of money. Pidoco can be a great tool for that since what better way is there than to quickly build a low-cost prototype? If you are a startup and interested in trying out Pidoco, contact us at support@pidoco.com to let us know about your project and see if you qualify for a discount.

Jan Jursa is a UX consultant, editor in Chief of UX Storytellers and Co-founder of MobX. You can find out more about Jan on his website. We also recommend that you follow him on Twitter for your UX news.

Speak up! Let us know what you think.