Calculate the ROI of your Usability Work

Just seen on User Effect | Strategic Website Usability blog: a tool to calculate the return on investment of your usability work. Simply add the numbers for # visitors / month, monthly sales, profit per sale, and your costs and you’ll get a table showing you how many months it takes for the payoff in case of different conversion rate improvements.

In case you have to sell your usability projects, you can easily impress your manager with some nice figures.

Speak up! Let us know what you think.